At left: Audrey Meadows and Jackie Gleason as Alice and Ralph in THE HONEYMOONERS.
I was looking at Ralph and Alice Kramden's tiny, dingy apartment last night, flipping channels and feeling some 50s nostalgia. And then, jarringly, I landed on some shiny new sitcom, and the same supposedly middle-class people are living in $350,000 homes.
Wait, what? How could they afford THAT? Alice and Ralph barely scraped by, and they didn't even have a car. They talked about not having a car, too. They talked about money. They talked about affording things and not affording things. I suddenly realized that modern TV characters do not talk about whether they can afford things now, unless it is something obviously expensive, like tuition to particularly-pricey colleges or spiffy sports cars or extended vacations to Paris. I also realized something else: Ralph and Alice didn't have credit cards. After all, they still bought ice for their actual ice box.
They didn't have much. No nice clothes, no nice furniture. People loved them because they identified with them.
When did that change? When did regular, just-folks TV characters turn into imitation-rich-people? Even though the characters are given simple occupations, they are clearly living way beyond their means and above their pay-grade.
I first became aware of this back in the 90s, when some wit (possibly in the Village Voice) wrote an article about the then-wildly-popular show "Friends"--suggesting that their respective apartments would cost ____ (something outlandish) that unemployed actors and waitresses (the "Friends" occupations) could never possibly afford.
This TV Trope became known as Friends Rent Control, which was the official excuse for this luxurious apartment-dwelling:Besides appealing to audience fantasy, this is usually done because large sets are easier to film in. If Monica or Chandler's apartment on Friends had been realistic, the entire apartment would be the size of an average living room, rather than the entire first floor of a house. Doing a scene with all six main characters would have been a total nightmare for the cast and crew. It's for this very reason that Angel changed its primary set from a cramped basement office in Season 1 to a spacious hotel in Season 2. In some cases, though, the reason is that the writers and producers have either forgotten or never known how normal people live; born into prosperity with parents able to afford the best universities and pampered by the entertainment industry, they actually have no clue of how the majority of people live.
Ah, we get to the heart of it.
Jackie Gleason came from Brooklyn, and actually grew up at 328 Chauncey Street, the address he used in THE HONEYMOONERS. His parents were both from Ireland. He WAS Ralph Kramden, except he didn't drive a bus (but you could certainly imagine him driving one). Jackie Gleason was poor and never even graduated from high school. He hadn't forgotten how it was to live with an ice box that used real ice.
There is a similar TV trope called Living in a Furniture Store, the title of which sums up how these TV-homes are designed and arranged.
Speaking of furniture stores, does all of this STUFF in TV shows (which we are to believe is owned by regular people like you and me), cause viewers to crave more STUFF? I think it does. I was just admiring some of the bed linens and coverings in an EVERYBODY LOVES RAYMOND rerun, and thinking idly of my tacky, ancient quilts and how I fall short. I see no reason to have new quilts when I love my old ones, but... well... they ARE old, and I am suddenly conscious of it.
In fact, these thoughts started me thinking about this post, and got me wondering how other people feel about this phenomenon.
What do you think when you see dental-hygienists and waiters and other low-income people living like kings on TV? Do you laugh at it, or does it annoy you?
Have you ever craved something you saw on a TV show? And let me clarify: I do NOT refer to commercials and advertising; it is the JOB of a TV commercial to make you crave something, but it is simply a symptom of viewing that makes you crave something you saw on EVERYBODY LOVES RAYMOND. (It is also a by-product of wanting to be like the characters, as when millions of women cut their hair like Jennifer Aniston back in the 90s.)
Your thoughts?
Thursday, December 1, 2011
News flash: People on TV live better than we do
Posted by Daisy Deadhead at 4:33 PM
Labels: 50s, 90s, advertising, bad capitalism, classism, consumerism, elitism, Jackie Gleason, Jennifer Aniston, media, suburbs, The Honeymooners, TV, Village Voice