.... is the name of our new PRODUCTION COMPANY, yeah!
This is a reference to the Grateful Dead song (below) as well as a covert 12-Step reference.
It used to be said, in 12-Step circles, that whenever you 'worked' a particular step of the 12 Steps in a half-hearted or otherwise incomplete, namby-pamby fashion, you were taking a "half-step." I don't know if this slang is still in use. I always liked the term because of the song, even if it was considered a put-down; I figured a half-step is better than none at all. (Humorous aside: "13th step" was when a sponsor and sponsoree decided to get it on.)
When my talented consigliere, Gregg Jocoy, asked me what the name of the production company should be, the song was playing (on the radio show) and of course, it just seemed right.
~*~
Grateful Dead - Mississippi Half-Step Uptown Toodleoo (Studio)
